How to Personalise Your Themed Cafe to Stand Out from the Rest!
Cafe — a simple, short word that would take you back to the teasing aroma of delicious food and snacks, signature drinks, and of course, the finely brewed coffee. You’ve probably seen many cafes nowadays perhaps with almost similar features yet they’re still distinguishable from one another. We’re talking about the friendly baristas and waiters, free-wifi access, concrete surfaces and wood panelling, pendant lightings, and the list goes on. Did we just mention them being distinguishable though? That’s right. You can always achieve your very own distinctive look of a cafe with just a few simple steps. Let us elaborate on that.
1. Signage
What do you first look for when you pass by any eatery? The signages of course! A signage carries every piece of the branding itself. It is not simply a label that exists for us to read on; it is the most valuable element — a language that communicates an impression towards the viewers. Seeing a fancy signage may make you ponder; is the restaurant serving good-quality food? Are the menus affordable? With that being said, the signage you create must reflect onto the vibe you intend to display to your customers and the concept of your very own cafe. Less is more — when it comes to personalising signages, a minimal wording would always be a showstopper. Using readable fancy or quirky fonts with a great colour scheme and having LED backlighting may also just grab anyone’s attention out there.
2. Design Touch and Flair
The second thing your head turns to when you pass by an eatery is the interior of the cafe. You may pry to see if the interior is on-point, great enough for you to enjoy your daily dose of meal and drink when you sit there. Most cafes display a rustic minimalist concept to the customers. To make your space distinctive from the rest, mix up some local touches that reflect to the location of your cafe. Every place has its own culture, hence why not mingle them with your eatery. Not only will the cafe possibly become a tourist attraction, but also carries its very own character. This is where you’ll need to find the middle ground between your very own preference and the people around.
3. ‘Popping’ Furnitures
The customers always come first. This also includes their well-being, and by that we meant their comfort level. Having comfortable seatings is essential in every cafe, because well — everyone prefers sitting down when they eat. Complementing the seats with customised carpentry works and carefully-selected tables will unquestionably make your space distinguishable from any others. There are thousands of furniture designs out there to fit every theme of cafes, and all you need to do is find one that matches yours perfectly. Selecting the furnitures with the colour and materials that ‘pop’ or shall we say, eye-catching and speak the concept of your space is just the thing you need to do.
4. Lighting
Lighting matters. It sets the mood for the space and has a visual effect to connect people to one another. Warm lighting hue is suitable to be used in cafes as they create a intimate ambience to the viewers. This is great especially for those who love to linger a while more in that particular space — to eat, read, hang out with friends, and bond. To personalise your space with the lighting, relate what kind of ambience you want your customers to feel. Toss in your very own cafe’s concept into it when it comes to selecting the fixture design. It could be pendant, downlight, additional natural or colourful neon lighting, or any kinds of lighting so long they speak style to you and your customers.
5. Feature ‘Instagrammable’ Wall
We know Instagram is the rising app in the current tech-savvy world, where almost everyone is guilty-as-charged when it comes to having an account for that very app. A feature wall works just like the signage, except it is not located high up the wall and perhaps covers one huge wall for anyone to pose with. Designing your very own artwork or graphic design that carries the branding for the feature wall would definitely make your cafe stand out from any other. It can be personalised in any way you please — with simply painted wall and wording, LED backlight or strip light, green wall, you name it.
The interior elements play a huge role in creating the difference between your cafe and the others. So, choose wisely. Do take note that there are also other factors that affect the appeal of your cafe — Not only the interior design, but also your menu! Serving the best environment to the customers should be as equal to serving the best quality of food with the best customer service.
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